by Christy Lamagna, CMP, CMM, CTSM
• Insightful thinking and strategies
• Planning for changes in the meeting and event industry
• Asserting planner value
My close friend is a bespoke tailor. He is always impeccably dressed. It’s a natural byproduct of what he does for a living and he realizes he is a walking billboard for his services. Another friend is a designer of kitchenware and is married to an architect. You should see the remodel they just completed on their kitchen. Everyone who visits wants to hire them, and rightly so. My girlfriend who owns a salon never has a hair out of place and is a walking ad for what a great stylist can do to enhance your looks.