by Christy Lamagna, CMP, CMM, CTSM
• Concessions and clauses
• Emotionally intelligent negotiating
A quick re-cap of 2017 strategies:
The first thing an event strategist does when planning an event is to hold a discovery session. Knowing an event’s goal and getting key stakeholder’s buy-in, along with target audience input, is a critical element of an event’s foundation.
Being an integral part of, what I call, the ‘Holy Trio’ of an organization is also essential. Marketing, sales, and event strategy are three legs of a tripod. Without one, the other two cannot operate optimally. With that established and your discovery session held, it’s time to do a venue search, site inspection, and decide which venue will best allow you to achieve your established event goal.