by Shawna Suckow, CMP
• Break through the clutter
• Tips to get noticed
Are you frustrated with attendees, suppliers, or planners who don’t read your communications? Welcome to the era of the “Busy-ness Bubble.” We each have one to protect us from all the media and communications noise out there. Our email inboxes are overflowing, our voicemail boxes are full, and we can’t add more time into the day. We’ve therefore trained ourselves to ignore most communications that we deem unimportant, mundane, or “salesy.”
If you’re struggling to get your communications to stand out, you can’t fall into the same mold that everyone else is in. You have to stand out, be unique, be worthy of your reader’s attention, or you’ll never break into their Busy-ness Bubble. How do you do that?