by Marc Wehrs
Arlan Frels has been hired as executive director of the La Crosse County Convention and Visitors Bureau. Frels is the head of Carson Valley Visitors Authority in Carson Valley, Nev. He begins work in La Crosse on June 1.
The Carson Valley Visitors Authority encompasses four communities within the Great Basin area of Lake Tahoe. Interim Executive Director Pat Stephens said that “A.J.’s experience in working with four separate communities was a real plus on his resume since we are now a county wide organization.”
Read more at La Crosse Tribune.