From the Summer 2011 Issue of Midwest Meetings Magazine...
No longer just an industry buzz word, corporate social responsibility (CSR) is here to stay and all meeting planners, regardless of company size, should be aware of the concept and practices of CSR.
Corporate social responsibility (CSR) is a practice whereby organizations decide to contribute to a better society and a cleaner environment by creating business cultures that value charity and stewardship, while recognizing the interests of their stakeholders. If envisioned and implemented well, CSR is not only good business, it is smart business.
Companies that consider the social implications of their actions are likely to boost their public image and goodwill, attract more customers and investors and reap benefits for their shareholders. Additionally, such behavior attracts employees wanting to be associated with a company that is concerned not only with profits, but also the welfare of society. Full story...
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