A Sneak Peak at the Summer 2012 Issue of Midwest Meetings Magazine...
What you can learn by working both sides of the fence
I had no idea that my 23 years of event production and marketing experience would at some point transition to managing concert tours…or that being vice president of a music group would make me much more valuable as an event planner and business strategist.
One of the advantages to operating in both capacities has been learning to look at an event from two different but complementary angles. When an inevitable challenge arises, I now find myself considering potential solutions with an expanded base of knowledge. If you haven’t had the opportunity to see things from the opposite side of the fence, I strongly suggest shadowing a speaker or entertainer for some perspective. Read More:
Do you know how to work with interpreters?
by Elizabeth Colón
With the advance of international trade and the internet as essential business tools, many companies have gone global in a short period of time. Although English is the most common language in the business world, it’s still much more productive to bridge language gaps between English speakers and those who prefer to speak in a native language.
This is especially true in the world of conferences and meeting planning. The main purpose of meetings and conferences is communication. Whether that is communication about a topic, a company, or for networking purposes, being able to convey and understand the key messages is of utmost importance. Additionally, multilingual meetings provide the opportunity to build rapport, promote two-way conversation, and gain valuable feedback from an audience. As a planner, your role should be to facilitate multilingual features in the planning stages. Here are a few aspects you should know about. Read More:
Do you ever pause to realize that the meeting planning decisions you make can save a neighbor’s job or add to the local tax revenue? In your busy professional life, local economic impact most likely is not at the top of your to-do list. Read More:
The days of circling want ads in the newspaper are over.
Today’s savvy job seekers need to maximize the tools available when looking for their next employer. Whether you’re unemployed or just looking for new opportunities there are several things you can do to find the right company or organization.
The old adage, “It’s not what you know, it’s who you know!” still rings true today.
The best place to start is through your personal network. Make a list of everyone that might be of help to you. Even if someone is in a different industry or department, don’t discount them, they may know about a position or company that you haven’t thought of. After you come up with your list of contacts, put together your elevator pitch. Read More:
Why Team Building Helps to Breed Success
We’ve all heard it before….the sum is greater than its parts.
Business organizations with well-run teams have many benefits including lower turnover and higher profits. So why are some teams more productive and successful than others? And, how can organizations work to foster a synergy where employees are empowered and motivated to perform at their best?
Karin Eastham, author of “Cook the Part” and presenter of Cook Up Some Teamwork: Five Lessons from the Kitchen, says hosting ongoing team building initiatives is key to success of organizations.
“In any business, you want team members to look out for each other, to fill the gap in each other’s weaknesses and to appreciate the skills and talents of team members.”
Does online learning really work? What happens after the session is over? Is it possible to retain and attract new members by providing top-notch education, networking, and ongoing support? In a simple answer, yes, and if you’d like to learn how to do so, we turn to a case study about continuing the community after the conference is over – a real life example and model to observe and possibly duplicate for your corporation or association.
As the recession kicked into high gear in 2009, business leaders started pulling marketing dollars from organizing and attending industry events. The economic pendulum seems to have swung to the positive side, and now tradeshows and virtual events have bounced back. What has changed in the past three years is that these events are no longer two- to three-day, stationary meeting places—they are now ongoing communities for organizers to network with their customers.
Shawna Suckow, CMP, a 20-year industry veteran and SPIN Founder (Senior Planners Industry Network), has written an insider’s guide for suppliers on building relationships with planners that lead to sales in today’s ever-changing industry. She highlights effective communication tools for connecting with planners and provides step-by-step instruction on how to use Linked In as the preferred method. Her frank insight clues suppliers into planner buying processes and pressures of professional lives changed by economic conditions in the industry.
The March 2012 released publication is available on Amazon.com for $19.95 in paperback and $16.00 on Kindle.
Towels or Points: Let Your Attendees Decide
Digital Edition - Right Here!