“We’ve seen a significant increase in the number of sporting events coming to our area, and with that an increase in economic impact. The role of the Madison Area Sports Commission has evolved as well over the last five years, with the expertise we bring to the table allowing us to take a leadership role in facilitating critical community discussions about sports product development with municipalities and other stakeholders in our region.”
And if you ask Ryan Richards, Race Director for Ironman WI, about the role the Madison Area Sports Commission has played in the overall success of many of his contests over the years, he would answer using the term ‘partners.’
“They are just an excellent resource offering advice, facility contacts and information, equipment - whatever it takes to make the event, they’ll find it and make it easy for you to concentrate on the big picture while they work on the details.”
And Madison is not alone in recognizing the importance of focusing a new light on what their community has to offer planners and organizations that need assistance with their sporting events. Just as every area has multiple hotels and event centers in which to showcase how serious they are about the business of meetings, it’s also now true that many locations are showcasing their unique sports facilities.
According to Clay Bak, Sports Sales Manager with Sioux Falls CVB, “Sports have been a huge part of my life since I was very young. My experience as a multi-sport athlete has set up my career as a CVB Sales Manager in the sports market. Whether it’s the competitive nature of being an athlete, having a solid work ethic or even just the ability to possess a general understanding of a multitude of different sports, [I bring that] to the table with each client transaction. Sports professionals know how a tournament or event is run from all sides of the action - participation as a team or individual, coaching, as well as planning.”
As planners, if this is the first time you’ve been charged with booking and organizing a sporting event of any size or scope, best if you turn to the local professionals at the start of your journey. Contact the CVB in your chosen location and ask specifically to speak with sports-designated staff members who will partner with you and your organization during every aspect of the planning and execution, potentially leaving you with time and energy to actually run and enjoy that 5K right along with your attendees!