by Shawna Suckow, CMP
• Collaboration is fundamental
• Consider moving outside your comfort zone
• Experimental cooperation
Those of us “of a certain age” remember vividly when a has-been band collaborated with some newcomers to the music world, and changed the entire music industry. I’m talking about none other than hard rockers Aerosmith and hip-hop group Run-D.M.C. (as an aside before I get into my story, I love that ‘DMC’ has an entirely different meaning in our industry, i.e. Destination Management Company instead of the initials of one of the famous rap duo).
Stay with me here, because even if you weren’t born in 1986 when a little slice of musical magic called ‘Walk This Way’
happened, I do have a point.
Aerosmith, headed by Steven Tyler, was on its way down the charts after a string of gold and platinum albums in the 1970s. They were known for hard rock and hard partying. As they struggled to regain their original stardom in a changing industry, along came the rap scene.