• Arenas host all-around events
• Rodeo and gala side-by-side
• Behind the scenes event wizards
Have you ever walked into an event, tradeshow, conference, or sporting event and been awestruck by the sheer capacity, attention to details, and amazing layout? If so, you have a planner, event coordinators, and crew members to thank. These behind the scenes event wizards can turn a tradeshow floor by day, into a concert arena by night, and into a basketball court for the next day, all in one weekend.
by Christy Lamagna, CMP, CMM, CTSM
• The most important meeting you have likely never heard of
• Goal-centric actions
• Creating a clear vision
What if I told you that the most important meeting you could ever have, one your entire career hinges upon, is one you have not only never had, but one you may not even know exists? Not only that, but this meeting is the lynchpin in the strategic plan that will completely reinvent and redefine the event profession.
Most events are legacy events, meaning they happen each year (think sales meetings and incentive trips). When the appropriate date arrives, we hold a meeting to discuss theme, budget, marketing, assign tasks, and get to work. If that’s the way you’re planning, you are making a HUGE mistake.