by Shawna Suckow, CMP
• Collaboration is fundamental
• Consider moving outside your comfort zone
• Experimental cooperation
Those of us “of a certain age” remember vividly when a has-been band collaborated with some newcomers to the music world, and changed the entire music industry. I’m talking about none other than hard rockers Aerosmith and hip-hop group Run-D.M.C. (as an aside before I get into my story, I love that ‘DMC’ has an entirely different meaning in our industry, i.e. Destination Management Company instead of the initials of one of the famous rap duo).
Stay with me here, because even if you weren’t born in 1986 when a little slice of musical magic called ‘Walk This Way’
happened, I do have a point.
Aerosmith, headed by Steven Tyler, was on its way down the charts after a string of gold and platinum albums in the 1970s. They were known for hard rock and hard partying. As they struggled to regain their original stardom in a changing industry, along came the rap scene.
by Christy Lamagna, CMP, CMM, CTSM
• The most important meeting you have likely never heard of
• Goal-centric actions
• Creating a clear vision
What if I told you that the most important meeting you could ever have, one your entire career hinges upon, is one you have not only never had, but one you may not even know exists? Not only that, but this meeting is the lynchpin in the strategic plan that will completely reinvent and redefine the event profession.
Most events are legacy events, meaning they happen each year (think sales meetings and incentive trips). When the appropriate date arrives, we hold a meeting to discuss theme, budget, marketing, assign tasks, and get to work. If that’s the way you’re planning, you are making a HUGE mistake.