• Know your attendees' skill levels
• Making the most of the outing for everyone
• Considerations for golf fundraising events
Getting outside is a great enhancement to any event. Fresh air and sunlight give attendees a sense of ease and relaxation, which makes golf a great team activity.
Golf outings provide a unique opportunity to build relationships, Kerry Brahm, Sales Manager, Geneva National Resort, explained, “You are spending four to five hours on the course with three other people. If you don’t know each other going into the game, you will! Golf outings help build relationships and pull your team together outside of the office. On the golf course, everyone is relaxed and having fun. You see different sides of people’s personalities and get to know each other on a different level.”
Geneva National Resort in Wisconsin offers beautiful accommodations, meeting space, and “the ability to play three legendary courses at one singular and stellar location,” disclosed Brian Kaminski, Resort 1st Assistant. “Three courses provides a great deal of flexibility and allows us to accommodate larger groups – as a full shotgun will max out at 144 people per course,” Kaminski added.
Camaraderie, common interests, and shared experiences help bring a team together, but what if some of your team isn’t on ‘par’ with the skill level of others for a golf outing?
The team at Arrowhead Golf Club in Wheaton, IL has hosted a wide range of group golf outings with attendees of all skill levels on their 27-hole, year-round, public course. They strive to help even the ‘greenest’ planner create an amazing golf experience for their group.
For your attendees who don’t feel ready for a full-fledge outing or tournament, look for opportunities to engage them in ‘unintimidating’ golf activities. Bruce Stoller, Director of Golf, Arrowhead Golf Club, explained, “We have planned group golf lessons for people not quite ready to get on the course allowing them to participate in part of the golf activities, while helping to get them prepared for the next golf outing…We also have an outstanding restaurant and bar where people can spend time while others golf.”
He went on to provide a couple of great insights to planners thinking about a golf outing for their group:
1. Know the event. Is it a corporate/association event or a fundraiser? Corporate events tend to be easier because one or two people are in charge and the money is usually coming from a small number of individuals or companies. Fundraisers are different.
2. Be realistic in your fundraising goals. Understand that the type of facility where you are holding your event will have a lot to do with how much you can charge.
• An event at an exclusive private club might allow you to charge $500 a head or more when you are only paying $250. An outing at a public course might only cost you $100 per person but it might be hard to charge more than $150 since people can probably play it for much less. You are counting on players to really support your cause. In the case of the public course, you are using golf to get people together as a way to get more money to your organization or cause. Raffles, silent/live auctions, hole/event sponsorships are the most common. These are used at most of the higher priced outings as well, but those have a higher profit already built in and may be less important.
Use these tidbits of insider knowledge when examining your golf event to create a plan that provides the most benefit to your organization and appeal to your participants. Get out on the green and have fun!