Latest Technology/Solutions News & Views...
How Event Apps Provide More Value to Sponsors
by Maria Osipova, QuickMobile's Demand Generation Manager
Being able to line up sponsors can make or break some events. In a recent Convene article, Dave Lutz of Velvet Chainsaw Consulting said, “Sponsorship is the most sophisticated and emotional marketing-spend category of all.” He also says “one of the best tactics to up your sponsorship sales game is to become an expert at compiling post-conference proof of sponsorship activation.”
With the latest mobile technologies, it’s possible to deliver measurable value to any organization sponsoring your event. In fact, 77% of attendees usually download and use an event app when it’s offered, which makes it a great platform for positioning sponsors in a digital environment. Who wouldn’t love having their brand in practically every purse and pocket at your conference?
And with the app’s analytics platform, you can track the value your event offers your sponsors and show them tangible data that they can use to measure their ROI on your event.
Read more at quickmobile.com
How Secure Is Your Event Data?
by Traci Browne
How Secure Is Your Event Data? Photo credit: StockMonkeys.com via Compfight cc.
Tradeshow organizers are sitting on top of a plethora of data these days. There is data being collected via registrations and housing systems, social media, surveys and mobile event apps.
The upside to this digital world and the mountain of data that comes along with it is that shows are able to really drill down into what their attendees, exhibitors and sponsors really want from an event.
The downside is that show organizers are sitting on a mountain of data and they have the responsibility of protecting that data. What can show organizers do to protect themselves from a data breach?
One worry is a breach of financial data. We’ve seen this type of breach in the news recently with Target. This is an issue for show organizers in terms of registration and housing transactions.
“Step 1 is find out if your vendors are PCI compliant. If so there’s less chance of having attendee data security issues,” said Brian Scott, CIO of Experient.
Don’t stop at just asking if your vendoris PCI compliant. Ask to see their Report On Compliance (ROC).
Scott said that when a vendor goes through the auditing process for PCI they get a report that says they either are compliant or they are not. An executive summary should be readily available and your vendor should be happy to share that with their customers.
David Mortman, chief security architect and distinguished engineer a tDell/Enstratius, Inc. suggests that PCI is only a baseline. “You also want to ask ‘what other assessments have you done and what have you used to test those?’”
4 e-invites statistics every event manager should know.
Most event managers are all too aware of the challenges faced when sending out an e-invite. Not only do you have to dodge spam folders, you have to make sure your invitation is as enticing as possible. Well, help is at hand. We’ve rounded up four e-invite statistics that will aid you in creating and sending out invitations that garner the best response rate possible.
1. If marketers optimized their emails for image blocking, ROI would increase 9+%(Source: Convince and Convert)
Used in the context of an event manager, your replies would increase by 9%,
Event managers are often under the impression that an e-invite needs to be an image-dependant work of art. While we’re all for great design and pleasing aesthetics, using an image heavy invitation frequently results in a message either being marked as spam, or as an email full of “broken” images.
While you may think it’s a good idea to use your company font and logo and all of the corporate identity bells and whistles that go with it, sending an image-heavy invitation means that a large portion of your intended recipients will be unable to view it. Don’t forgot that if they’re checking their email from a work address, the majority of people don’t have a choice about how their mail is received, as companies have to be vigilant about spam, viruses, phishing and the like.
Ensure that any e-invite of yours isn’t reliant on images – that is, that your event is clearly explained via text only. Any images you do include should merely support the copy.
Bizzabo Networking Platform Launches Unique Real-Time Polling and Voting Feature
Bizzabo, the world’s leading networking platform and event guide for conferences, has launched a new survey and real-time polling feature for both their online and mobile platforms. Organizers can reach their audience through text messages, a dedicated URL or Bizzabo’s web platform, increasing participation and significantly improving events and conferences through direct feedback from attendees.
By connecting a networking platform to a polling system, Bizzabo creates a unique opportunity for event organizers to gain a deeper level of attendee insight by filtering poll results based on job title, industry, experience and more. For example, an organizer would be able to filter and see what C-level executives answered on a specific question.
Until today, event planners had to pay for a dedicated polling system in addition to an event app and a networking platform. Bizzabo’s integrated system reduces costs, saves setup time and makes the attendee experience more seamless.
Use cases for the new polling feature include:
“Our new conference polling feature enriches the experience for events by creating an interactive outlet for attendees to discover interesting topics and to ensure their opinions are heard - making events just that much better,” said CMO and Co-Founder Alon Alroy “Our goal is to enhance the engagement capabilities of Bizzabo’s event networking technology by creating a captivating platform for engagement amongst attendees and event organizers. The ‘Wisdom of the Crowd’ finally meets its natural home… the conference.”
Bizzabo revolutionizes the event experience by socializing conferences for both attendees and organizers and delivering increased potential to network, communicate ideas and receive valuable feedback.
“Feedback is essential to planning successful events and we work round-the-clock to improve the communication between organizers and attendees,” says Alroy. “Our new conference polling feature is a direct line for attendees to share their experiences using live opinion polls, total experience surveys or competitions. These new insights give participants a real feeling of contributing to the conference atmosphere and allows organizers to increase engagement and audience connection. In short, we’re putting one more layer of ‘social’ into what should be a very social experience.”
Organizing an event? Get started today with Bizzabo’s powerful networking app and web platform at www.bizzabo.com.
Launched in July, 2012, Bizzabo is the leading networking and mobile platform for event organizers and attendees. Bizzabo integrates social media to build highly-interactive event communities, helping organizers, sponsors and exhibitors to engage directly with guests and seek out meaningful new business opportunities. Organizers use Bizzabo to increase engagement, word of mouth and sponsorship revenue. The social-mobile platform has been incorporated into thousands of events worldwide. Bizzabo is available online and across iOS and Android devices. The company has offices in New York and Israel and was co-founded by Eran Ben Shushan, Alon Alroy, and Boaz Katz.
Mobilitie and St. Louis Convention & Visitors Commission to Deploy High Capacity DAS Network
Mobilitie LLC, the nation’s largest privately held provider of infrastructure for wireless service providers, announced that they have been selected to install a new Distributed Antenna System (DAS) at the America’s Center convention complex and Edward Jones Dome in downtown St. Louis. The new system will enhance the wireless experience for attendees at NFL games, conventions, public shows and concerts at these venues.
“As the consumer demand for mobile connectivity and bandwidth continues to increase exponentially, we are helping large venues such as Edward Jones Dome and the America’s Center improve wireless service so that fans and visitors can have the best possible experience on their mobile devices,” said Christos Karmis, President of Mobilitie. “Our neutral host DAS networks allow each of the wireless carriers to dramatically improve coverage for every customer that comes to this location.”
Mobilitie is the industry leader of deploying and operating high density neutral host wireless networks across sporting and entertainment venues. In addition to America’s Center and the Edward Jones Dome, Mobilitie operates other networks across NFL, NHL, NBA, and MLB stadiums in addition to large convention centers. Construction for the new DAS at the venue in St. Louis will be complete in time for the beginning of the 2014 football season.
“The attendee or fan experience is becoming just as important as the game, concert or public show event,” said Marty Brooks, Senior Vice President and General Manager of the America’s Center Convention Complex and Edward Jones Dome. “As a top-tier stadium and facility we must provide ample coverage so our visitors can connect, share, browse and post seamlessly. After carefully reviewing all of our options and speaking with leading DAS providers in the industry, we selected Mobilitie because of its experience with large sporting venues, innovative approach, and dedicated customer focus.”
The Edward Jones Dome hosts professional football and various concerts, conventions, competitions and public shows. Capable of seating up to 67,224 people, the Dome includes 120 suites and 6,773 club seats. The Edward Jones Dome is connected to the America’s Center convention complex, which features more than 500,000 square feet of exhibit space, first-class catering options and easy access in the heart of downtown St. Louis.
Mobilitie is the nation’s largest privately held wireless infrastructure provider investing in wireless towers, neutral-host indoor and outdoor DAS networks, small cell systems, and Wi-Fi networks enabling robust wireless communication. Mobilitie installs and operates wireless infrastructure designed to meet the needs of wireless carriers and venues across all industries, including sporting and entertainment, real estate, hospitality, education, healthcare and government. Mobilitie is headquartered in Newport Beach, California. For more information, please visit www.mobilitie.com.
About St. Louis Convention & Visitors Commission
The St. Louis Convention & Visitors Commission is the official destination marketing organization for St. Louis City and St. Louis County. The CVC also manages and operates the America’s Center® convention complex and Edward Jones Dome.
6 Cost-Effective Web Design Strategies for Event Planners
Recently, I have had conversations with a number of event planners who are finding it challenging to launch a website or update the look of an existing site.
You’ve probably noticed that the cost of engaging a web designer has exploded. Quotes for custom design and development range from $5000 – $12,000. Websites with all the bells can whistles can be even more expensive. This is beyond what many start-ups and small businesses can bare.
A related issue is that some event planning firms and independent event planners still have to call their web designer every time they need even a minor website change. This can become quite costly.
Read more from Event Manager Blog
New Trade Show App Helps Track and Discover Exhibitors' Products
As mobile apps become commonplace at trade shows, planners can ditch printed guides and provide exhibitor directories, maps, schedules, and more to attendees right on their handheld devices. A new app that will debut at the furniture industry’s High Point Market in North Carolina October 19 to 24 has a more precise purpose: making it easier for buyers to buy and sellers to sell. 1Track aims to facilitate those connections by providing a system for photographing, sharing, and discovering products on the show floor.
Read more from BizBash
How To Identify Technologies That Matter
Many of us are looking for the next, big, shiny new technology tool.
Yet the noise about new technologies makes it very difficult to identify which tools really matter.
The parade of new technologies and advances is persistent. So many new apps or tools appear on the world stage that we often feel overwhelmed about where to look and which to try. Some rise to the top and seem to gain public acceptance fast. Some have slow acceptance and others appear and disappear almost overnight.
Read more from jeffhurtblog.com
The Best Tech Gadgets for Event Professionals
This article features a collection of the coolest, most efficient and most productive tech gadgets every event planner or event manager should consider.
Read more from Event Manager Blog
CoatChex is Changing the Bailment Industry
CoatChex took the outdated coat-checking process and developed technology to make coat checking a hassle-free experience that also captures customer data for future marketing purposes. The ticketless system uses today’s technology to connect a customer’s profile with their checked belonging, and it has been used at events and venues of all sizes, from the ESPN and Maxim Super Bowl parties to a popular college bar. The CoatChex station is collapsible and highly mobile. Event organizers can opt for CoatChex to staff the station or CoatChex can simply install it so staffers can operate it themselves. Visit www.coatchex.com for more information!
Blast of New Apps
Meeting planner apps blasted into the marketplace in 2012. Each is marketed with assurances of making the life of meeting planners easier by claiming greater organization and cost efficiencies. But with the abundance of new apps for emerging technologies, comes confusion about which app is best and most targeted to improve work efficiencies, add value to meetings and save monies by replacing higher priced technologies.
Meeting Innovation: Conference Mobile Apps and the Chicken-Egg Dance
Whenever several hundred or more are gathered for a B2B event, if there's no mobile app, people notice. They also start to wonder about how current and relevant this conference experience might be.
Read more from Donna Kastner and Cvent
Web conferencing showdown: What's the best software for online meetings?
It's become a maxim of modern business life: Your most important meeting of the year won't take place in a conference room, but rather online with all attendees viewing a common computer screen.
Read more from PCWorld
10 Apps the busy meeting professional can't live without
About a year ago I stopped carrying a laptop on short trips. It was a big — and slightly stressful moment — when I boarded a plane for a conference in San Jose with only an iPad and a presentation on iWork Keynote. But, something quickly dawned on me. Apps were made for the conference goer.
Event professionals need information on the go. And with the app market now worth over $10 billion with a staggering year-on-year growth rate of 100%, there is an app for just about every element of the business meeting experience — from the airport to the convention center and everything in between. Read More - Eric Olson, RegOnline
5 Tips to ensure virtual event success
Virtual events will never replace face-to-face events, but can be utilized as a beneficial complement. I believe that face-to-face events, virtual events, and hybrid events should all be considered within a 365 day event portfolio. Each type of event comes with its own benefits and challenges and should be used appropriate to the strategy, goals, and objectives set forth by the conference organizer and that which is best for the audience to derive benefit.
With that being said, here are 5 tips to ensure virtual event success:
Read More - Emilie Barta
Live Meetings and Events – Record Everything!
Even though I have spent most of my career working with live event technology, my career really began working in recording studios. Actually, in the beginning I mostly just hung around recording studios, and helped out wherever help was needed. I was a young musician and absolutely fascinated with audio technology. After watching thousands of hours of recording sessions I came to realize there is one rule in the studio that is paramount – record everything. Read more from Jay Ward, CTS @ Go with GoWithGenesis
The Check In Easy Android App is Now Available
The Check In Easy App is now available for Android. Check In Easy is a simple and fast guest registration, check-in, and management at events from two people to 20,000.
Below are the three most common questions about the Check In Easy App for Android:
1) Will the Android app work and sync with my iPads and iPhones - YES! All data will sync between devices even if some are iPads and some are Androids.
2) Does the Android app have all the same features - YES! The same features are on both Android and iOS apps.
3) Any other cool features in the works? - YES! In fact, we just released the ability for multiple people in you organization or on your team get notifications when certain guests arrive.
Thirteen Meetings Technology Predictions for 2013.