By Brandon Rafalson
Apple just rerouted the future of branded event apps. The company that once announced “You have a niche need? There’s an app for that” has—now revised their Apple App Store guidelines. Apple has effectively pivoted to “You have a niche need? Depending on certain guidelines and regulations there may be an app for that.”
For event technology providers and those that use the technology offered by event technology providers (maybe you), this is a very big deal. Whether Apple decides to sticks to their guns or decides to make an exception for the event tech-dom, they have fired a shot that has been heard around the event tech world. And you should probably know about it.
Read more at Endless Events.