by Kait Shea
As far as event technology goes, it’s safe to say that virtual reality has dominated the scene over the last few years, transporting consumers to exotic travel destinations and offering front row seats to previously unexplored environments. But while VR may be the talk of the town, augmented reality has been rapidly picking up steam. The technology, which combines computer-generated images with physical environments, was introduced to the mainstream by apps like Pokémon Go and Snapchat. And with the release of thousands of augmented reality apps under Apple’s recent iOS 11 update, the technology is on its way to becoming part of consumers’ everyday lives—and an invaluable addition to the event marketer’s toolkit. To help you get a jump on leveraging AR at events, we offer four tricks of the trade.
Read more at Event Marketer.