By Michelle Bruno
Nowadays, it’s hard to walk past the boardroom of a trade association or for-profit event organizer without tripping over a conversation on data, technology or the more general topic of digital transformation. The event industry is obviously, and at times painfully, aware that the digitization of event processes and experiences is not only worthy of consideration but also increasingly necessary for sustainability and growth. What remains open to debate, however, are the collective blueprints and best practices of this massive undertaking. Fortunately, those discussions are finally beginning to take shape.
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