• The convergence of in-person and streaming events
Steph Pfeilsticker, of Hybrid Events Authority, explains a hybrid event as, “A virtual event that also has an in-person audience.” Why would you opt to host a hybrid event? To work around conflicts, whether geographical or personal (work/life balance), to save money, and to expose a secondary audience to your content. “Hybrid events do not cannabalize the in-person audience,” expressed Pfeilsticker. Different groups are looking for different experiences. Her research showed 35-51% of attendees in a virtual event will attend in-person the next year.