by Spencer White
Some things never change until they seem poised to change entirely. The rise of data-driven thinking and tech might upend the way traveling salespeople attend industry events.
Even as data-driven lead generation campaigns become standard, many feel the best way to make connections that bring in sales is good old-fashioned networking, shaking hands at industry events and talking face to face. One startup, Brella, thinks that old-fashioned way of networking needs a technological upgrade.
Read more at Benzinga.