Mike Piddock, Founder and CEO of Glisser, put together an amazing article on how event tech might just save your job, event planners.
It may seem like hyperbole, but there's a bit of logic behind the idea, no matter how crazy it may seem.
Piddock puts it like this, "Events – and by that I include ‘meetings, incentives, conferences and events’ – the full ‘MICE’ suite, represent (on average) the largest item of expenditure in business-to-business marketing budgets. The data backing this up is here, and my own experience of running B2B marketing teams concurs."
Read the rest on CorbinBall.com