by Drew Hendricks
Events are becoming a powerful tool around the world to create brand loyalty, introduce products, and generate revenue for organizations. Insomniac's wild success with EDC style events around the United States demonstrates how influential events can be. Additionally, 79% of surveyed marketers in the US said they use events to generate increased sales.
The following are 3 trends to watch in 2017 that will begin to change the events industry.
Read More at Inc.com