Location based tech is all the rage right now. With smartphone technology being extremely prevalent and the increased mobility of even smarter tech there is an unprecedented amount of tracking ability.
Proximity marketing and location beacons are giving some Orwellian heebie-geebies. Event MB recently put out an article called "Is That Beacon Stalking You?" which is an interesting but cautious look at some of the new tech.
In the upcoming Spring Issue of our own magazine we talk with location-based tech company SOLOMO on some particulars of safe and anonymous location tech that might interest you, so stay tuned for that!