Gone are the days when live-streaming was used just for band performances and baseball games. With several established social media channels having rolled out their own free live streaming apps, live streaming has become more accessible than ever, and therefore, more common. Streaming your events live online is now no longer just a trend, but an event essential for event marketing professionals.
But what to do with the live-streamed content after the event? You should never just forget about it once the event is over. A lot of hard work goes into recording an event on camera, and it’d be a real waste to not find other uses for all that valuable content and footage.
Read more at Cvent.