by Jefferson Graham
Snap, Inc. has come a long way from those disappearing photos.
Originally an app to share moments privately, Snapchat grew out of a Stanford University dorm room experiment that caught on big time with young mobile users.
The genesis? "What if we could send photos to friends and have them disappear?" recalled Snap, Inc. CEO Evan Spiegel, in a 2013 USA TODAY interview. Why? "For fun," he said.
He pitched it to his Design and Business Factors class in June 2011 and the app appeared later that year.
For Graham's video and further information go to USA TODAY.