Engagement is the key to crafting a memorable experience. Getting people engaged with each other, engaged with the physical space surrounding them, and engaged with event content, those are the ultimate goals of event marketers.
And the bottom line is that wearables = engagement.
Not long ago, the only way to gather insights about event traffic flow, attendee sentiment, or content engagement metrics, was from post event surveys.
When we thought about the decisions being made for events before wearables, the supporting data was wildly inaccurate and heavily skewed.
Read more at Cramer.