In the experiential world, facial recognition technology is popping up in activations as an engaging interactive that gives consumers the personalized experiences they crave. It’s evolving from simply an advertising tool marketers have used to capture data and eyeballs, so to speak.
How it works? Typically, the technology functions through software algorithms that identify facial “landmarks” like eyes and noses through a viewer to develop a profile and draw conclusions about mood through the expressions detected.
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