Chief Creative Officer, CCG
The camera on the iPhone just keeps getting better. Indeed, the recently released iPhone 6S allows you to shoot 4K video, which is four times the resolution of typical high definition video. One of the most well-received movies at the recent Sundance Film Festival was shot on an iPhone. And the latest iPhone commercialfeatures footage of a professional movie crew shooting with an iPhone.
With that in mind, consider this list of things that the iPhone can’t do:
- Develop a creative concept and write a script
- Light the scene and stage it in the best way possible
- Work with corporate executives and professional actors to coax out a great performance
- Choose the best takes and interview bites and edit them together into a compelling piece
- Design effective graphics that support your message
- Find just the right music to enhance the video
You want not just a video that looks great, but one that works great—by effectively conveying your key messages. An experienced, talented corporate video producer can help you achieve that. So before your next project, remember your iPhone isn’t just a camera; it’s also a phone. Use it to give your favorite producer a call, and you’ll be on your way to a great video.
Tips for Shooting with the iPhone Yes, the iPhone can produce top notch video, but there’s more to it than just pointing and shooting. Here are some tips to help you get the highest quality from your iPhone video:
- Use a tripod or Steadicam. The iPhone’s small size and low weight are major selling points, but they make it almost impossible for a human hand to hold it steady. Get the right camera support to ensure your video won’t come out shaky.
- Use an external microphone to capture high quality audio. Getting good sound is harder than getting good video. Audio degrades exponentially the further a mic is placed from the source and usually can’t be “fixed in post.” Use a hardwired lavaliere mic or a more expensive radio mic if your subject is moving around.
- Consider using external lenses customized for iPhone. The built-in lens on the iPhone enlarges the picture digitally when you zoom, which produces a pixelated image. External optical lenses allow you to film higher quality wide and close shots than you can get with the built-in lens.
- Avoid vertical video. Yes, it’s great for the latest Kardashian update on Snapchat but most corporate users are still viewing from a laptop, where the landscape format rules. It also makes it awkward to edit with other content that was shot landscape.
- If you really want to go whole hog, download the Filmic Pro app. This app offers numerous features found on professional cameras, such as variable frame rates, audio gain control, and manual control over focus, exposure, ISO, shutter speed, tint, and color temperature.