How much do you love your smartphone? What if you could use it to improve your event and create a more personal experience for attendees? You should check out this new eBook for event planners--Mobile Apps for Events: Now it's Personal.
It's all about personalization through mobile, which is something 89% of consumers want from brands. When you think about how closely connected we are to our smartphones and how much we use apps, it makes a lot of sense to engage your attendees through mobile.