Day two of #WEC17 was full of more delicious content, divine food, and entertainment.
Jeff Hurt of Velvet Chainsaw Consulting began his series based on ‘4D Experience.’ He suggested planners start seeing themselves differently, as “the voice and trusted authority of your conference customer.” The traditional model of meetings, think sitting in a room being spoken at for hours, puts you in direct competition with social media, where content is readily available on multiple platforms.
Hurt went on the say, “We need to know WHY and WHO before the WHAT and HOW.” To do this planners need to Discover, Define, Develop, and Deliver 4D Experiences.
Later in the day, the digital events trio of Judith Holler, Alexander Plaxen, and Doug Sandler presented ‘Your Event LIVE!’ From tools and social media platforms to ‘boosts’ and analytics, they covered the basics with humor and by going LIVE for the second half of the session. (View the live recording at www.Facebook.com/MidwestMeetingsOnline.) If you are looking to begin going LIVE, whether to showcase an event in realtime or feature a local attraction, know your strategy before you decide on your technology needs. Today, a smartphone, mic, tripod, and good WiFi is all you need to get started, but your strategy will help determine if you need more.
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