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                                                                                              From the Winter 2011 Issue of Midwest Meetings Magazine...

                                                                                              Planner’s Diary Part I: The Mankato Marathon | It's a run to the finish!

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                                                                                              Anna Thill, Greater Mankato CVB
                                                                                              Once upon a time, a marathoner came to the Greater Mankato CVB and said, “You know, Mankato should put on a marathon.” The conversation went to the Chamber of Commerce, then to the City of Mankato, and from there, the CVB took the reins to bring that runner’s vision to life.

                                                                                              Working from the very start with Final Stretch, Inc., a Nerstrand-based race management company owned by Mark Bongers, the Greater Mankato CVB team dove into the challenge under the direction of bureau president Anna Thill. Two years of planning later, in 2010, the inaugural Mankato Marathon took place, and this year, it came back with a bang.


                                                                                              How did it all come together? Midwest Meetings followed along as Greater Mankato CVB staff members put on their planning shoes and worked to bring a bigger, better Mankato Marathon to the city in 2011. Here, in Part I of a series, Thill recounts the stages of the planning process leading up to the final weeks before the event. The course has been set, lessons have been learned, and challenges are yet to be overcome before the Mankato Marathon takes place on October 22, 2011. Full Story...

                                                                                              Or see the whole magazine online!

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                                                                                              Digital Edition - Right Here!


                                                                                              In this issue:
                                                                                              • Special CVB Focus Features
                                                                                              • Tech Notes: Tools Megalist

                                                                                              • People You'll Meet
                                                                                              • Expect the Unexpected

                                                                                              Turn the page to read the Winter 2011 issue.

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                                                                                              Departments...

                                                                                              The Inbox: Letter From the Editor | I am, therefore I can

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                                                                                              Ask the Expert | How can you support your local bureau?

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                                                                                              Expect the Unexpected |  Do you have a Plan B, C, D…?

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                                                                                              How Did You Get Here? | Susan McLane Q&A

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                                                                                              Features...

                                                                                              Event Planning Tools Megalist: All at your fingertips...

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                                                                                              Lower Your Fundraising Event Costs | Are you using effective online tools?

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                                                                                              People You’ll Meet at a Conference | Remind you of anyone you know?

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                                                                                              Costs vs. Benefits | Meeting planning from a project management perspective

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                                                                                              How to Measure Engagement | And what does that even mean?

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                                                                                              Put an End to Boring Sessions | Create Dynamic Interactive Experiences

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                                                                                              Why Are You Trying to Ruin My Suit? | A look at your event from the other side

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                                                                                              The Ten Commandments of Event Entertainment | What have you done lately?

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                                                                                              CVBs: This Way In...

                                                                                              CVB Heroes | Can they save the day for you?

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                                                                                              FAQs on CVBs | Common questions answered

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                                                                                              Did You Know: Grant Programs for Events

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                                                                                              Promotion, Anyone? | CVBs get you more than media.

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                                                                                              DMAP: Establishing Excellence

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                                                                                              Top Five Reasons to Use a CVB

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                                                                                              The Value of Convention & Visitor Bureaus

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                                                                                              10 Ways a CVB Can Help

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                                                                                              Ahead of the Curve: Mobile Apps for Meetings

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                                                                                              Getting Out the Word | Are CVBs reaching you via social media?

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                                                                                              What Does a CVB Do? | The inside scoop on meeting destinations

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