One of the most rewarding things I do as a Professor at AIB College of Business is creating within the students an excitement about entering this challenging, fast-growing and even faster changing career. I also feel it’s important to instill in the students the desire to be life-long learners. Graduation is not the end of their educational journey, rather it is just the beginning. I encourage students to pick up magazines like Midwest Meetings to stay current on the issues, trends and challenges facing meeting planners. I want them to appreciate the value of associations and certifications to enhance their skills, knowledge and career advancement. My ultimate goal is to introduce students to the wide-range of opportunities available to them upon graduation if they continue to be life-long learners.