By Terry Matthews-Lombardo, CMP
As planners, we are constantly searching for the latest trends to tap into in order to make our events pop - food, beverage, technology, décor, entertainment, speakers, mobile apps, staging – you name it, and we are in the search for ways to incorporate it “to the nth degree’ into our next event. But what if the overwhelming feedback from your most recent event clearly told you to forget about the zing and the wow-factors and to just please provide attendees with more opportunities to meet other attendees? Say what?! That’s right, sometimes the purpose of a networking reception is to actually network and meet new people; and many times that purpose is lost in the never-ending quest to amuse, entertain and impress.