• CVBs offer planners new formats
As the digital age continues to grow and expand, more CVBs are beginning to offer app platforms for meetings and events. The ability to load agendas, speaker bios, and even menus for attendees is a great addition to engagement practices before, during, and after the event.
Sylvia Rice, Director of Visit Salina, learned about the technological opportunities of placing meeting and event agendas on apps during an industry conference. This came at the same time Salina’s Chamber of Commerce was working to develop a local app. “They (the app developers) sought out planners to find out what they wanted in an app,” explained Rice. The answer went beyond local hotel and restaurant offers to personalized offer options.
Using the app, planners are able to personalize their attendees’ handheld experience. Sponsorship components are available with hot links to sponsor websites and with six buttons to modify, planners can share agendas, speaker bios, and so much more. Attendees are able to link directly to Facebook® and Twitter® via the app to share their personal event experiences.