Outstanding New Event honors an event/festival that was first held within the last three years (first held July 1, 2015, or after). The LPGA Solheim Cup and Catch Des Moines were awarded for the success of the prestigious event, held at Des Moines Golf and Country Club in August 2017. A new event attendance record was established – 124,426 fans attended the global golf tournament with an especially large crowd on Friday breaking the event’s single-day attendance record. The 2017 LPGA Solheim Cup created $32 million in economic impact in the community.
Outstanding Promotional Material honors a tourism attraction or community for excellence in their promotional materials (print, TV, radio, outdoor, etc.). Any tourism-related promotional material is an eligible entry, including general or niche consumer publications, annual reports, etc. Catch Des Moines was awarded for the creation of Brew Moines, a beer passport app focused on connecting visitors with metro breweries and taprooms – creating a one-stop-shop for craft beer happenings in the Greater Des Moines brewery scene. Promotional materials included a “launch kit” for each brewery, including back-of-the-house information posters, table tents, coasters and examples of the koozies, keychains and stickers that would be part of the promotional “swag.” Branded T-shirts and mugs were used as level rewards and a microsite, brewmoines.com, was launched with reference information, prizing rules and more. From the June 16, 2018 launch through the end of Catch Des Moines’ fiscal year, the Brew Moines beer passport app was downloaded 3,109 times (that number was up to 9,406 at the time of submission).
About Catch Des Moines
Catch Des Moines is the official destination marketing organization promoting and representing Greater Des Moines to leisure travelers and meeting planners. As the visitors’ and meeting professionals’ trusted partner, we help elevate the visitor experience by connecting the functional to the aspirational. Our focus is to drive economic success for our more than 840 partners and enhance the quality of life in the 15 Greater Des Moines communities we represent. For more information, visit catchdesmoines.com.