The Greater Lansing Convention and Visitors Bureau (GLCVB) held its annual meeting on February 21st, and announced both good news for the local economy and recognized numerous individuals with awards for vision, dedication and loyalty throughout the year.
The Greater Lansing region experienced a 4.8% increase in year-to-date area lodging occupancy, setting a record high for the region at 64%, according to Smith Travel Research (STR) data. Additionally, the Greater Lansing region experienced a 3.4% increase in Average Daily Rate (ADR), or average cost per available hotel room. In 2016 ADR was reported at $101.82 compared to $98.28 in 2015. These numbers from 2016 show the fourth consecutive year that both overall demand for regional hotel rooms, and the rate area lodging partners are able to charge for them, both went up. A prime indication of a healthy hospitality and tourism market.