Greater Lansing CVB and GLSA Announce Record Year-End Data and Award Winners for Community Support

From left to right: Shannon Manning, Ph.D., Shannon Schmoll, Ph.D., Huey-Wen Lin, Ph.D., Alex Bailey, Alexei Bazavov, Ph.D., Chelsea Fristoe, Andrea Shindler, Ph.D., Kathie Dunbar, Jack Schripsema, CTA, Scott Dane.

The Greater Lansing Convention and Visitors Bureau (GLCVB) held its annual meeting on February 21st, and announced both good news for the local economy and recognized numerous individuals with awards for vision, dedication and loyalty throughout the year.
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The Greater Lansing region experienced a 4.8% increase in year-to-date area lodging occupancy, setting a record high for the region at 64%, according to Smith Travel Research (STR) data. Additionally, the Greater Lansing region experienced a 3.4% increase in Average Daily Rate (ADR), or average cost per available hotel room. In 2016 ADR was reported at $101.82 compared to $98.28 in 2015. These numbers from 2016 show the fourth consecutive year that both overall demand for regional hotel rooms, and the rate area lodging partners are able to charge for them, both went up. A prime indication of a healthy hospitality and tourism market. 

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