Demonstrating a commitment to innovation with its recent multi-million-dollar redesign, Lake Geneva, Wisconsin’s Ridge Hotel was awarded the Business Innovation Award from the Walworth County Economic Development Alliance (WCEDA) at the organization’s November 10th annual meeting. “The Ridge Hotel’s extensive renovation was an intentional approach to appeal to millennial travelers and locals who want to live and work in the area,” said WCEDA’s Executive Director Derek D’Auria during the award presentation. “The Lake Geneva area already has an upscale brand. The Ridge is now opening this brand to the millennials and will help our area tap this enormous target segment.” |