Cobo Center, site of this year’s Sustainable Brands (SB’17) conference, has achieved recertification to the ASTM Venue Standard, the premier global sustainability standard for the meetings and event industry. Cobo Center, Detroit’s main convention and exhibition venue and center piece of the downtown civic center was recently chosen to be the host site for SB’17, billed as the largest global convening of brand leaders and sustainability practitioners. 1,500 people from across the globe are expected to attend the May 22-25 event.
A number of leading companies and organizations will be supporting the Sustainable Brands event, including Ford, Dow, General Motors, The Erb Institute for Global Sustainable Enterprise at the University of Michigan, the Detroit Metro Convention & Visitors Bureau, BASF, Kellogg’s, Fiat/Chrysler Automobiles, thinkstep, Guardian Sustainable Business, NatureBank, and the Detroit Experience Factory.
Claude Molinari, general manager of Cobo Center, added, “We continue to make strides in improving the sustainability of our offerings, including a new kitchen and food court composting program. Getting recertified to the ASTM Green Meeting Standard and hosting SB’17 signals that our efforts are truly world class.”
Cobo Center was initially certified in 2015 to the ASTM Standard pertaining to the Evaluation and Selection of Venues for Environmentally Sustainable Meetings, Events, Trade Shows, and Conferences, and was the 9th US facility to do so. The Venues standard is one of the nine standards developed by the meetings, conventions, exhibitions and events industry to provide event planners and suppliers with specifications for producing events in a more sustainable manner.
The ASTM certification is the fifth for Cobo Center related to sustainability efforts. In 2012, Cobo became the largest Green Venues Michigan facility. In 2014, Cobo was designated an EcoWorks Sustainable Communities Champion, and in 2015 the Detroit Free Press named Cobo Center a Detroit Green Leader. In 2016, Keep Michigan Beautiful awarded Cobo Center their highest honor, the KMB President’s Plaque.
About the ASTM Venues Standard
The ASTM Venues Standard delineates the procedural requirements for venue selection -- the practice of researching, evaluating and choosing the facility for an event. The standard specifies specific performance criteria for staff management, communications, waste management, energy, air quality, water, procurement, and community partners. The standards were created in partnership with ASTM International, an ANSI-accredited standards development organization
iCompli Sustainability, a division of BPA Worldwide, a non-profit international auditing organization headquartered in Shelton, Connecticut developed the certification protocols for the ASTM standards and performed the independent third party certification of Cobo Center’s compliance with the Venues standard.
About Cobo Center
With 723,000 square feet of exhibit space, Cobo Center boasts one of the largest contiguous exhibit floor spaces in North America and is the 19th largest convention center in the country. Visit online at www.cobocenter.com
About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is a division of Sustainable Life Media headquartered in San Francisco, CA.