The Greater Madison Convention & Visitors Bureau (GMCVB) and Madison Area Sports Commission (MASC) are being honored for their outstanding efforts to promote the greater Madison area as a tourism destination. The Wisconsin Association of CVBs (WACVB) selected the GMCVB and MASC for two Wisconsin Tourism Trailblazer awards at the 2018 Wisconsin Fall Tourism Conference in Stevens Point, WI.
The GMCVB was recognized in the Outstanding Partnerships category for the Essential Madison Experiences, a collection of brand new, only-in-Madison experiences developed with nine Dane County businesses. The hands-on experiences take visitors and residents behind-the-scenes of favorite attractions and showcase the best that the greater Madison area has to offer.
MASC was honored in the Outstanding Marketing and Communications Initiative or Campaign category for the public art phenomenon, Bucky on Parade. The project, featuring 85 Bucky Badger statues, captured the hearts of tens of thousands of visitors, generated over 11,000 public Instagram posts and netted one million dollars for charity.
The Wisconsin Tourism Trailblazer Awards acknowledge tourism organizations for outstanding marketing and partnership initiatives that focus on increasing the visibility of Wisconsin’s tourism industry and destination marketing organizations. The awards are open to all Wisconsin tourism-related businesses and organizations. For more information about the Essential Madison Experiences, visit experiencemsn.com. Stay tuned to buckyonparade.com for updates on the statues’ new locations and upcoming Bucky on Parade events.