In the world of sporting events, the rules are much different than a traditional conference or event. Beginning with the unique factors of the initial bid details to the specific venue requirements, there is a variety of services that sporting groups require.
Both Sports Commissions and CVBs are key components to help make these events happen successfully in cities across the US. However, these organizations vary by city in terms of funding, services provided, overall abilities and staffing. These variations play a factor in determining what types of events can be accommodated. Each organization has its own specialties and niches to fulfill from state and regional to international sporting events.
“Different organizations have unique talents and resources - our organization identifies events that will work in our region, develops an understanding of the event, creates relationships with the event rightsholders and coordinates the bid production/presentation,” said Chris Roseman, Vice President of the St. Louis Sports Commission.
The Sports Commission offers expertise in marketing, sponsorship, event operations, communications, volunteer coordination and event management. These types of services and the amount of staff and talent are crucial components to consider when seeking the right community to host sporting events. Some cities struggle to do this without the right type of funding. CVBs and Sports Commissions are varied when it comes to funding sources; ranging from city room tax, tourism related funding through state programs and private funding. In the case of the St. Louis Sports Commission, they are currently privately funded and must be very selective in the events they pursue.
“Since all organizations do not have a full time staff that can manage sponsorships, volunteer coordination, financial planning and event execution, it is important that the rightsholders, as well as the CVB and/or Sports Commission identify their goals and objectives from the start to make sure that they are the right fit and can honestly help them succeed. In St. Louis we focus on high profile events that make sense for the event and our community. We also have advantages in working very closely with rightsholders and targeting the events we know our region can support in terms of attendees, venues and overall community support. We can take events to the next level,” notes Roseman.
A little known fact non-local residents may not be aware of is the Olympic heritage of St. Louis where the Summer Olympics of 1904 were held for the first time in the US. Due to this legendary connection, the city finds itself the perfect welcoming spot for Olympic related events that include USA Gymnastics, Diving, Track & Field, Figure Skating and other national governing bodies. In addition, they’ve had the opportunity to work with the numerous NCAA championships including wrestling, men’s and women’s basketball, hockey, soccer, volleyball and other events.
As a lifelong resident of St. Louis, Roseman feels strong ties to his hometown and is able to do what he does best with his organization, “I especially understand our community and what we have to offer. It’s thrilling to work for an organization that brings our community together to host a wide range of exciting sporting events. Our priority is our stakeholders, community and the rightsholders. This focus creates a win-win for everyone involved; it’s our relationships in the community that make the events we host so successful.”