Not just on Facebook, follow us on Twitter, connect with us on LinkedIn, follow us on Instagram. It’s the first step in creating a relationship, and when you reach out, we are likely to follow you back. What’s more, Midwest Meetings will do a quick check of who you are and we will start actively getting to know you and building an image of you through your social media content, which is a great first step towards building a relationship.
We're thrilled when you retweet, like, and share our posts. It lets us know you are paying attention. Tag the magazine, Midwest Meetings, if you want us to help share your post. However, use some restraint - we are only going to share engaging and relevant content.
Sure it’s only the greatest word for me (and all the other Randys out there), but if you want to get your information published in my trade magazine, use my name. A simple “Hello Randy,” will get you a whole lot further than any “Dear Sir or Ma’am”. It also lets me know this isn’t a form letter that was sent to all of my competitors as well. As a side note, the second and third greatest words are “Thank you”. I’ll remember a thank you note from someone the next time they ask me to review and publish their information.
We live in a visual world, and we want your information: but we also want pictures, videos, and quotes from important people. Send an email with more than text in the copy; we want to see what you're talking about. Send images which look good and really are worth a thousand words. Images should be sharp with a high-enough resolution to use online and in a print magazine (4x4", 300dpi+ minimum). We can always downsize them for our website. Videos should be short - keep them under a minute and give them a title or headline defining the content.
If you want us to use images, please send them with their proper cutlines. State who or what is in the photo and why it’s important for our readers. If you send a video, please be sure it is available to be embedded on our website (have it available as a YouTube video with an easy “Share this video” feature). If you add a tracking code to your video, be sure the code doesn’t compromise the embedding features. If it doesn’t load properly the first time, we assume it’s a corrupt file and will make certain we don’t load it, or any of your other information on our website. Please send quotes we can use, and remember to include who gave the quote and what position they hold. You could have the most flattering quote in the world about your destination, but if our readers don’t know who said it or what their title is, it holds no influence.
Spelling counts, so does the proper use of terms. Did you mean "you're facility" or was it meant to be "your facility"? Take a few extra minutes before you hit send to review your press release and make certain it represents you and your organization in the best light. Say what you need to in a concise manner. Feel free to use examples and phrases to illustrate your point. Keep in mind that run-on sentences reflect poorly on the destination. If you make it easy for us to cut and paste your content, we're much more likely to use it.
We all want to read about the how and why, not just the what of your news. It's great that your organization changed, but why did it change? Talk about how a meeting planner wanted to bring in bigger equipment for her tradeshow and how you can now handle the super-big XYZ equipment - and send a picture of that equipment in the new space. Have you redone your guestrooms? Talk about the research, indicate why you chose to redo the rooms the way you did. Do the colors selected make the guests feel more at home resulting in higher moral and productivity?
It is very valuable. Midwest Meetings wants to be the source of information for meeting planners looking at Midwest destinations. If we have information on changes to your facility and can get it in the hands of meeting planners, this also makes us a more valuable resource, resulting in a win-win relationship. The most valuable asset about your news is the timeliness of it. If we have it on our website or magazine before any of our competitors, we gain credibility. If it goes on after our competitors have already posted it, we lose credibility. If you are dealing with an editor who mistreats you - go somewhere else first. There are plenty of industry media outlets who will appreciate you and be happy to post updates.
It’s okay to ask multiple questions on the same email, when we reply we try to give you all the information about when it will be pushed out to our readers. We will probably even tag you on social media platforms.
The more visible you are at events, as a byline on a blog, or quoted in an industry article; the more credibility you have. We want to know that you care about this industry too and aren’t just playing us for some free publicity. You should realize that you are an expert and have valuable information to share - maybe in the beginning it’s just about your facility or organization. Eventually you’ll become an expert on specific niche areas or trends. You watch your competitors and know what they’ve invested in and you can compare with what your facility has invested in. Contact editors and let them know you are a source for those trends or locations.
• Fax me your press release - we shouldn’t both have to type this in.
• Make me log into your site to view and download photos
• Make me put a different photo credit on each image. If you don’t own the rights: buy them, take new pictures, or find some that are copyright free.
Randy graduated from South Dakota State University in Brookings, SD in 1993. He began publishing Wisconsin Meetings and Incentives magazine in 1994. Due to demand, in 1996, Randy converted the magazine to Midwest Meetings. In 2004, publishing began on the overwhelmingly successful annual Midwest Meetings Guide Book, and in 2006, Midwest Meetings magazine went quarterly.
Today, Midwest Meetings is the most recognized publication of choice for meetings in the Midwest region.
Outside of work, Randy is a proud father of two and a big fan of riding his motorcycle or horse. Thankfully the Midwest is full of opportunities for both..
Randy's Contact Information
302 6th Street W
Brookings, SD 57006800-288-8510
605-692-9559 • F: 605-692-9031