Destination Lake Winnebago Region is the new, official name for the Fond Du Lac Area Convention & Visitors Bureau (FACVB). The new name is part of the rebranding of the FACVB as a regional destination marketing organization. This is in keeping with a well-established national trend amongst CVBs, as the company continues to operate in a more regional capacity. In joining forces with neighboring communities the Lake Winnebago Region can stand out and offer more to potential event planners and meeting planners. The verbiage - Lake Winnebago Region - has been used in the marketing efforts for the past several years and includes Fond du Lac, Waupun, Eden and Calumet County. To reflect this name change a new logo was created incorporating elements of the old design with the new name. |