Great Lakes Bay Region Partners With Pure Michigan Campaign

by Michael Percha

The Pure Michigan advertising campaign is helping drive tourism dollars to the Great Lakes Bay Region.
In 2015, more than $1.1 billion was spent in Bay, Midland and Saginaw counties in business and leisure travel. Speaking at the Great Lakes Bay Region Convention and Visitor’s Bureau (CVB)  annual meeting at the DoubleTree Hotel in Bay City Friday,  March 10, Travel Michigan Advertising Specialist Ken Yarsevich says tourism is a strong economic driver for the region. He says the Pure Michigan campaign brings a lot of traffic to the CVB website, www.gogreat.com.

Read more at WSGW.com