HENRY VILAS READY TO SHINE THIS HOLIDAY WITH HELP FROM TOURISM GRANT

Henry Vilas Zoo and the Greater Madison Convention and Visitors Bureau are partnering up for the first ever “Zoo Lights” holiday event, taking place November 23, 2016-January 1, 2017. With help from a $30,000 Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism, Zoo Lights invites visitors from Wisconsin and neighboring states to experience the 200,000 lights and 300 themed displays that will fill the Henry Vilas Zoo during the holiday season. 

“This event puts the Henry Vilas Zoo on a list of premiere attractions like the National Zoo in Washington D.C. to host these unique, family-friendly holiday events,” said Tourism Secretary Stephanie Klett. “We are excited to support this bright event that establishes Madison as a great year-round family destination and creates a positive economic impact in the community.” 

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