The Minneapolis-Saint Paul metropolitan area saw 32.5 million total visitors in 2016, a 2.8 percent increase over 2015’s 31.6 million convention and leisure travel visitors, which is a new all-time record for the area. Meet Minneapolis, Convention and Visitors Association, announced today that a study conducted by DKShifflet shows that both the number of visitors and visitor spending increased yet again in 2016. This news arrives as the hospitality industry celebrates the 34th annual National Travel & Tourism Week (May 7-13, 2017).
Those visitors spent $7.6 billion in the area, an increase of 1 percent over 2015, when spending was $7.5 billion. The number of leisure visitors alone increased 4 percent to 23.4 million in 2016 from 22.5 million in 2015, with their spending increasing to $5.3 billion, or almost 2 percent over $5.2 billion spent in 2015. Full details are available online at http://www.minneapolis.org/media/facts-and-research/research/ under “Visitor Count.”