Cultural Trail becomes unique drawing card for conventions and trade shows

Photo Credit: Visit Indy

by Anthony Schoettle
Indianapolis’ Cultural Trail has been called “a linear welcome mat,” “a directional sign” and “a marketer’s dream.”

Another descriptor attached to the eight-mile trail that winds through downtown and past local works of art and cultural landmarks and on into Fountain Square?  “Surprising.”

While the trail, whose last section opened in May 2012, was supposed to be a nice city amenity and promote a healthy lifestyle among downtown residents and visitors, few imagined how bustling the brick-paved corridor for non-motorized traffic would become.

And almost no one imagined it would become one of the city’s top drawing cards for meeting and convention planners.

Read more at Indianapolis Business Journal.