Fox Cities Convention & Visitors Bureau's Pam Seidl, Matt Ten Haken will help advance statewide tourism objectives
“The meetings & conventions market is a key driver of tourism in the Fox Cities as well as throughout Wisconsin,” Seidl said. “I look forward to working with my colleagues at the state level to raise the profile of Wisconsin as a destination for meetings and conventions.”
The Sports Marketing Committee, made up of industry and tourism professionals from across the state, provides specialized knowledge and tools necessary to advance the state’s sports marketing sector, focusing on collaboration, partnership and grant funding. In the Fox Cities alone, sporting events drove more than an estimated $6.2 million in direct visitor spending in the region last year. That number is expected to exceed $8.8 million in 2020; this is due, in part, to the addition of the Community First Champion Center, which opened in Grand Chute in November 2019 and is the Midwest’s newest premier hard court and ice indoor sports complex.
“Wisconsin is already one of the leading states in sports tourism, and I look forward to the challenge of helping take the state to the next level,” Ten Haken said. “By increasing the promotion of Wisconsin as a destination for high-level sporting events, all Wisconsin communities, including those in the Fox Cities, will benefit.”
In addition to the M & C Committee and Sports Marketing Committee, the Governor’s Council on Tourism also has the Joint Effort Marketing (JEM) Grant Committee; Tourism Information Center (TIC) Committee; Outdoor Recreation Committee; Diversity, Equity, and Inclusion (CEI) Committee; and Marketing Committee.