Newest Pure Michigan campaign touts Detroit's comeback

By Dawn Brooks

DETROIT - Pure Michigan's campaign to highlight Detroit's big comeback story begins airing Monday. A 30-second version commercial that will also run as a YouTube non-skippable ad is estimated to general 7.9 million impressions.

“This is more than a leisure travel campaign – this is really about challenging and shifting people’s perceptions of Detroit and celebrating America’s great comeback story,” said Dave Lorenz, vice president of Travel Michigan, part of the Michigan Economic Development Corp. 

Read more at ClickOnDetroit.com