• Discover decorative lighting
As we discussed in the Summer issue, lighting may be one of the easiest ways to transform the look and feel of an event. In this second part of our lighting series we will focus on decorative and fun lighting.
Using lighting and color to tie together your theme and logo colors throughout the event (from arrival at registration through exhibit areas and meeting rooms) is key for the overall attendee experience and an impactful way to accomplish the goal of reinforcing your theme and message. Beyond making sure your audience can see the presenters, event lighting can be used in many different ways.
Use LED uplights to add a colorful glow to draping, backdrops, walls, pillars, or just about anything you want to highlight. Colorful LED lights produce an impactful look while incorporating theme or logo colors. The uplights don’t always have to be positioned straight up either. Angling light fixtures or making them asymmetrical will create a more interesting and unique look.
Intelligent lights, often referred to as moving lights, provide movement and textured light patterns which add depth and dimension to stage sets, backdrops, ceiling décor, dance floors — the list goes on. Lighting with movement builds excitement and engages your audience. Adding a haze or fog machine allows guests to see the beams and texture of the light creating a more dramatic look. If you want to use fog or haze, make sure to check the rules on using these machines with your venue event manager. Also, be aware of the ‘fog pattern’ and how it will drift into your space. Don’t allow for too much fog, as you may have attendees with sensitivities.
Layered lighting looks are really impactful and create a stunning atmosphere. Flood a wall or ceiling with purple lighting and project a pattern over the color, using a gobo. Or, in a tent you can design a warm glow of lighting between the tent and fabric liner and hang café lights or project patterned lighting to add dazzle and radiance.
A lighting console is used to program lights and can design several different lighting looks for a single area. For example, when designing a walk-in look with moving lights, bright colors create a fun and engaging experience to start off your meeting. As your program progresses, design a transition to the lighting look that includes less movement and possibly uses logo or theme colors. For an evening program, social event, or fashion show you might choose an entirely different look by just changing the lighting colors and patterns. The illumination options are almost infinite.
Knowing what you want your event to feel like and areas you want to include will get you on the right path as you work with your technology partner to design a lighting solution for your next event.
Emily Giunta is the Director of Marketing and Business Development at CLE. She has been in the event industry since 2009, joining the CLE team in November 2014 as an Account Executive. www.cleproductions.com or Facebook page www.Facebook.com/Clelights.