by Terry Matthews-Lombardo, CMP
• Developing the evaluation process
Think of this as your best reference tool to revisit a meeting or program to see if it was considered successful by whatever methods you use to measure success. For some that is in monetary standards – how much money did we take in/spend – and for others success is measured in publicity, education, good will, or any number and combination of other factors. It is up to the individual planner/company to determine success or failure based on a compilation of pre-established criteria, and some or all of the following items and viewpoints should be considered during the post meeting evaluation process.