Jenny Stanfield lets us in on FOMO (Fear of Missing Out) and how we can build anticipation in our guests minds in her lasted article on Event Manager Blog.
FOMO or Fear of Missing Out is the anxiety we get when we think we are being left out of an amazing experience. FOMO is a major drive for your prospective attendees, and one that you can easily capitalize on in our social media-driven, shareable world.
Face-to-face meetings continue to trump hybrid, remote, and virtual ones in demand and popularity despite the immense rise of accessible tools and applications that make virtual a cheaper and easier alternative. The reason? FOMO! With the ability to share our lives and experiences online comes an anxiety and frustration when left out of the real-life equation.
Read more at EventMB.