IACC released the results of its annual ‘Meeting Room of the Future’. The paper reveals that, as the global meetings industry continues to develop at a rapid pace, venues must continue to adapt to meet planners’ and delegates’ expectations on food & beverage and internet infrastructure. A full copy is available for download here.
The report was conducted to gain insights from global venue operators, industry experts and suppliers, with the goal of understanding how they are responding to the changing expectations and needs of meeting planners, as identified in the 2017 survey of buyers. It brings together insights from over 50 venues across four continents, as well as suppliers including global meeting space designers, architects, technology companies, furniture manufacturers and nutrition experts.
“As the industry evolves and expands, just as meeting planners must continually evaluate all elements of the meeting experience, operators and suppliers must also ensure they are meeting and anticipating the changing needs of planners,” said IACC’s CEO, Mark Cooper. “The survey was designed to highlight these growing needs; we looked specifically at experience creation, meeting room space and design, technology and internet capabilities as well as culinary trends.”