by Mike Bruley
There is the old saying that the more things change, the more they stay the same. That is not the case for events recently, it seems. Tech and design breakthroughs, as well as innovative creative and design, are transforming the industry before our very eyes, and it is almost a full-time job to keep up with so many evolutions.
How do show organizers take advantage of the flurry of incoming trends and embrace the right changes that fully serve attendees, exhibitors, and sponsors — without breaking budgets or compromising an association’s vision?
Read more at Freeman.